In an era where platforms can delete your content on a whim (are you listening, Zuck?), Emmy Award-winner Vinnie Potestivo just stopped by and dropped a masterclass about why podcasting remains the ultimate visibility hack for creators and entrepreneurs who want to own their voice.
Vinnie—who was integral in the career launches of Beyoncé, Ashton Kutcher, and Nick Cannon during his MTV days—revealed exactly how he's applying his network executive playbook to the creator economy.
Own Your Voice, Own Your Future
"I'm not letting these systems, I'm not letting SEO, and I'm not letting social media tell me who I am," Vinnie shared with Dealcasters hosts. "In 2025, this is the year of self-determination. We're shifting from an implied reputation to an explicit reputation."
The most compelling insight? Your podcast isn't just content—it's intellectual property you actually own.
Unlike platforms where the parameters constantly change like the NFL kickoff rule, podcasting gives you tremendous IP rights because "you're no longer premiering your content in a shared space on a shared network." You choose the distribution model through your RSS feed, protecting your assets from algorithm shifts or platform shutdowns.
The Networking Secret Most Creators Miss
While most guests sprint blindly through podcast appearances with little strategy, Vinnie revealed his counter-intuitive approach:
"Instead of trying to be on as many podcast episodes as I can, I try to make as much impact in a small audience of people."
His PodMatch-centered booking strategy doesn't just streamline his guest appearances—it builds meaningful connections with hosts who later become keynote speakers, event organizers, and longtime allies. It's a refreshing contrast to the "spray and pray" approach most creators take.
Three Visibility Tactics Worth Stealing
1. Text Blaze for Scaling Outreach: Vinnie uses this Chrome extension to automate repetitive communications, allowing him to focus creative energy on high-impact conversations. As he puts it, "Automation doesn't mean losing your voice, it means protecting your energy." https://blaze.today/
2. GIFs as Discoverability Tools: Creating branded GIFs on Giphy and Tenor has literally put Vinnie's face in thousands of videos he never appeared in. When creators search for terms like "LinkedIn" in video editing tools, his GIFs often appear first—an ingenious visibility hack that costs nothing. https://giphy.com/
3. LinkedIn's Hidden Video Feed Application: In perhaps the most valuable tactical reveal, Vinnie shared that to get featured in LinkedIn's video feed, creators must manually submit through https://buildyourvoice.linkedin.com for editorial review—a process most users don't know exists.
The Most Underrated Podcast Distribution Strategy
If you've been podcasting for months (or years) and want to instantly boost your numbers, Vinnie suggests something refreshingly simple: "Take your podcast RSS link and go around to all of the brand new podcast networks that are around globally."
Dave Jackson of the School of Podcasting once equated this to “being listed in all the phonebooks” when he was a guest years ago. You can stick your RSS feed in a ton of different places and get yourself found - and listened to.
Podnews is a great source to find these podcast directories: https://podnews.net/article/all-the-podcast-directories
Vinnie emphasized that English-speaking, American-built content performs exceptionally well in international markets hungry for expertise. "You want to double your numbers? Double your distribution."
This strategy requires zero new content creation—just intentional distribution.
The full interview unpacks Vinnie's complete visibility framework, including how podcasters can monetize through creator marketing platforms and position their content for long-term value.
Your voice. Your platform. Your rules.
🔗 **Engage with Vinnie Potestivo**
✅ Website: https://ihaveapodcast.com/
✅ VPE.TV: https://vpetalent.com/
✅ LinkedIn: https://www.linkedin.com/in/vinniepotestivo
✅ Vinnie’s Gift To You: https://vpe.tv/gift
✅ YouTube: https://www.youtube.com/vpetv
✅ instagram: https://www.instagram.com/ihaveapodcast
✅ Facebook: https://www.facebook.com/ihaveapodcast
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