“The Red Hat Guy” Larry Roberts shared something refreshingly honest—how he wrote his bestselling book "Under the Red Hat" in just a few days using AI.
Unlike many creators who hide their AI usage, Larry includes a 3-page disclaimer explaining his process and tools. This transparency hasn't hurt his credibility - it's enhanced it. A publishing company recently approached him about releasing a second edition, specifically because of his innovative approach. Let that sink in.
That’s the power of owning your process, folks.
Since publishing that book, Larry's whole career has leveled up. We've literally watched this guy go from "that podcast consultant with the red hat" to being THE go-to AI expert in our space. The book got him speaking on stages he couldn't access before, landed him regular TV spots (seriously, he's on Good Morning Texas like every other week now), and opened doors to higher-tier clients and speaking gigs. It's wild how one project became this massive multiplier for his influence.
His key insight? AI should handle structure and organization while you focus on infusing your unique perspective and voice. As he puts it, "The goal isn't to be a bestseller - it's to leverage these tools to build a brand and establish credibility."
If you're sitting there paralyzed by your content to-do list, wondering how the heck everyone else is cranking out so much stuff, this conversation might just be the permission slip you need to work smarter, not harder. Trust us, we've got approximately 17,000 unfinished Google Docs that wish we'd figured this out sooner!
Share this post