Have you ever stared at your subscriber count of 14 people (including your mom and that weird cousin) while questioning if this whole content creation thing is just an elaborate form of self-torture? Jerry Potter was right there with you—until he landed his first paying client with just 17 subscribers, eleven days after his first YouTube upload.
In our full intervew, the former radio DJ-turned-content strategist dropped three bombshells that might forever change how you approach your content game:
For the burnout content creator: Jerry secured paid speaking gigs with just 28 subscribers. Why? He tracked leads, not views. "Focus on the numbers your analytics won't show you," he explains. "I booked two paid speaking gigs two months in—not because I had a big channel, but because people saw I knew what I was talking about."
For the impatient YouTuber: After six agonizing months to reach 100 subscribers (including "many days with zero views"), Jerry hit 1,000 just ONE month later, then 10,000 a year in. The tipping point exists, but most quit before reaching it. His secret? "I committed to one video weekly for a year—or else I would've quit."
For the overwhelmed podcaster: Forget traditional podcasting. Jerry's "Modcast" approach designs episodes as interconnected modules—each with specific strategic purposes. His TSL (Time Spent Listening) module at the end creates standalone social content while boosting episode completion rates and conversions. "One woman signed up for my $1,000 program after seeing just a single clip—without ever listening to the full podcast."
The payoff? Jerry finishes work by lunchtime daily, hikes five times weekly, and travels the world with his family for months at a time.
What would your life look like if you created content that kept working while you weren't?
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